SKY POKER 'PLAY THE NATION' CAMPAIGN
February 2012 - Seven Day Build
Berg's first project in the UK, Sky Poker teamed up to celebrate its highly anticipated 'Play The Nation' campaign. A division of BSkyB British Sky Broadcasting, Sky Poker is Britain's leading online poker room. After a public Facebook vote, Sky challenged Berg to recreate one of London's most famous landmarks: Big Ben and the Houses of Parliament. In the city's 2012 Olympic Park village, Berg presented Big Ben at Aspers Casino Westfield Stratford, the UK's largest gaming venue and biggest poker room. The freestanding structure took 50,000 playing cards. Soccer AM host Max Rushden performed the knockdown, sending the enormous 14 x 7 1/2 ft composition flying with a kick of a soccer ball.
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