DC Landmarks

This client is a national diagnostics laboratory, and they were exhibiting at a SKIN TRADESHOW.   Their goals for the show were to: 1) get foot traffic, 2) introduce their brand to attendees which consisted of dermatologists and clinic owners, and 3) blend a message about precision -- an important matter in the diagnostics industry.  This three day conference took place in Washington DC, and so it seemed an easy fit to build some of the most notable DC landmarks: the US Capitol, the Lincoln Memorial, and the Washington Monument with reflecting pools.